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Co-citation occurs when a website is mentioned, but not necessarily linked, by two different sources. The term was first used in an SEO context by Moz founder Rand Fishkin. Google was based on the concept of linking one website to another. This with sites that have lots of backlinks rising high on the SERPs. Here…
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The acronym CMS stands for Content Management System. It is a type of web application that separates content from formatting for websites, providing simplified ways to edit this content. In this way, it is possible to maintain a website without any technical knowledge of the web. The example we usually think of when we talk…
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The Cumulative Layout Shift (CLS) is a user-centric metric that measures the visual stability of a web page. It measures how often users experience unexpected layout changes. A low CLS indicates that the page is stable and that its use offers a quality user experience. Here are some pointers on what CLS is and how…
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Clickbait is a tabloid headline that encourages you to click on a link to an article, image or video. Rather than presenting objective facts, clickbait headlines often appeal to your emotions and curiosity. Once you click, the website hosting the link generates revenue from advertisers, but the actual content is often of questionable quality and…
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The click depth of a page is the number of clicks required to access a page from the home page of your website. The homepage of your website has a click depth of 0. Pages which we access to by clicking on a link on the home page have a click depth of 1. Pages…
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A ccTLD is a country code top-level domain extension (international extension), aiming to a specific country. Each country has its own domain extension based on ISO 3166-1 alpha-2 country codes. This means that all ccTLDs are two characters long, and all two-character TLDs are ccTLDs. Here are some pointers on what ccTLD is and how…
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The term Google Cache refers to both the cached version of a web page by Google’s crawlers and the index of the search engine, i.e. all the cached sites. When a Google robot explores a website, it creates a copy of each page, also called a snapshot. This analyzes and stores on Google’s servers. All…
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Bounce rate is a metric that measures the percentage of people who land on your site and leave without any further action or click out of the total visitors. A user bounces when there has been no interaction with the landing page and the visit ends with a single page visit. The bounce rate can…
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Black hat is an unethical SEO practice some developers use to get a site to rank higher in search results. Most black hat actions are against search engine guidelines and often end in a penalty. This is why search engines ban websites that practice black hat. Here are some pointers on what black hat is…
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Big Data can be understood as a vast ocean of available info. This data can be used to predict actions and optimize decision making. At the same time, it allows the creation of specific and original content. Highly sought after in digital marketing, it maximizes the effectiveness of search engine optimization. Using Big Data for…
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