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What is buyer persona

A business enterprise must sell its products or services to make a profit and grow. However, no sale can be made without a buyer. That’s why it must build its digital marketing strategy around its target buyer. This is an imaginary person who has been assigned several characteristics to represent a target group or segment.…
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What is alt text

The Alt text, Alt tag or text attribute designates a description of images for search engines and for certain categories of people. Some blind internet users have problems visualizing the images or to understand them simply. The insertion of the right alternative text allows them to describe to them the context of the images in…
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What is CTR?

This term designates the rate of clicks made on a page or a site during an advertising campaign. We use it to evaluate the relevance or the result of an advertising campaign carried out by a given site. As a partial performance indicator, it helps companies to improve their services and optimize their promotional actions.…
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How to find tips for blog ideas

When you regularly publish blog articles regarding the issues of your readers/buyers, there is always the risk of creating articles that look like many others, staying on the surface of the problem, and, of course, eventually running out of ideas. Here are some pointers on how to find tips for blog ideas. Your calendar always…
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What is a focus keyword

The SEO focus keyword or focus phrase is the keyword you are trying to rank your article for in Google. And, unless you have a website with a very high domain authority, you should usually opt for a priority keyword that is a long tail keyword. Here are some pointers on what is a keyword…
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How to optimize your meta description

Among all the possible sites, we click on the one that attracts us the most. But it is not only the title of the link that attracts us. It’s also its meta-description, a small sequence of simple characters that plays a major role in the choice of the site on which we click. Here are…
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How to update your content

Your company’s website is its digital showcase. In order for you to impress Internet users, you must update it regularly. By paying attention to your site, its design and the content you publish, you will retain your current customers while attracting new prospects. Here are some tips on how to update your content. 1) How…
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What are transition words

A transition word is a word or phrase that serves as a bridge between sections of a text or speech. That is, transitions provide greater cohesion and help the other person understand what you are saying more easily. Here are some pointers on what are transition words and how to use them, before showing you…
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How to make content planning

If a good content marketing strategy allows to better position a website on search engines and to generate qualified traffic, good tools are necessary to plan and deploy it. When you make content planning, it contributes to a better management of content production and distribution and therefore to the perfect implementation of your content marketing…
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What is readability

Getting to the top entry on Google is great and all, but you won’t stay there long if you can’t write a readable and enjoyable article. If your perfectly optimized blog post doesn’t read well, visitors won’t stick around and browse the rest of your site. On the other hand, if your content is engaging,…
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