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A virtual private network is a secure tunnel within a network. It allows you to exchange information securely and anonymously using an IP address different from that of your computer. This system is useful for surfing the Internet from a different location than yours. For example, to bypass the censorship in force in a country…
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URL parameters are a means of tracking information and traffic on a website. It is the dynamic data inserted into the URL string after the request executes in order to filter additional information about a given site, or to structure the site’s contents. Here are some pointers on what a URL Parameter is and how…
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A URL hijack is when a hacker creates a website with a URL that closely resembles or is a copy of a legitimate website that a user knows and trusts. In addition to URL spoofing, the hacker can copy the content and style of a website, including its images and text. To hijack a URL,…
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A subdomain allows you to divide a website into several sections. To do this, the name of the sub-domain is placed before the domain name (top level domain) and is separated from it by a period, like the “maps” on https://maps.google.com. Here are some pointers on what a subdomain is and how to use it…
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A SEO strategy is essential to develop your business on the web. To achieve your goals, whether it’s getting top positions in search engine result pages (SERPs), increasing organic traffic, improving brand awareness or increasing conversions, you need to create a solid SEO strategy. Here are some pointers on what a SEO strategy is. It…
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The Semantic Cocoon is an organization of the pages of a website into isolated tree branches. The pages of a branch come together on the basis of semantically close words. This to respond in advance to the most expected queries of Internet users on search engines. It is a concept of architecture and optimization of…
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A search directory is a website. A directory of hundreds of thousands of websites, sorted by major categories. They have been gradually not useful to avoid a Google penalty. Especially following the algorithm updates. Here are some pointers on what a search directory is and whether it is useful to consider it in your SEO…
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A server that is essential in converting a domain name into an IP address is known as a DNS root server (or simply root server). It answers clients’ requests or inquiries in the DNS root zone (the root zone marks the highest, or first, level in the DNS name space). Instead of performing name resolution…
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The proxy server is associated with many functions such as content filtering, logging to keep track of the requests made or authentication. In other words, the web proxy monitors exchanges between two hosts by placing itself in the middle. It can be used to block access to certain websites. Here are some pointers on what…
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A Progressive Web Application (PWA) is a website that uses modern mobile capabilities (push notifications, GPS, camera…) to provide users with an experience similar to that of a native mobile application. Unlike an app, all content is accessible via a URL and indexed by search engines. Here are some pointers on what a Progressive Web…
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