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The level headings are the headings that allow you to structure your text. It is exactly like in Word where you can format your text by choosing: Title 1, Title 2, Title 3. In html, there are 6 levels of titles, but we mainly use the first 3. Here are some tips on how to…
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User experience has long been integrated into SEO. It is even a significant part of SEO. For example, the speed of page loading is an element increasingly taken into account by search engines for the ranking of results in the SERP. The internal network and the hierarchy of a site are also essential for the…
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Vertical engines specialize in a single sector of activity and respond to queries related to this more specific field. It is also called “specialized” or “topical”. These search results are dedicated to a certain type of media or a certain kind of content. Vertical search results will be fewer and more focused than the classic…
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W3C has implemented a validator that allows you to indicate how many errors and alerts (if any) a web page returns according to the W3C HTML standards. If no errors and/or alerts are returned, it means that the page in question is 100% compliant with the standard. The W3C validity rate would likely be a…
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Web 2.0, which was founded on user data, has given birth to a new phase of the Web: Web 3.0. This new generation of the Internet is decentralized, giving users greater control over their personal data. The decentralized blockchain protocol of Web 3.0 will allow you to connect to a new Internet. Where you can…
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When you want to block the indexing of some specific pages of a site, you just have to use the meta robots noindex tag. But to do this with documents that are not in HTML format, like PDF documents, audio, Word, Excel, Powerpoint, etc., Google and Yahoo manage the X-Robots-Tag directive. This helps declare directly…
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As its name suggests, XHTML (considered the successor to HTML 4) is a blend of HTML and XML. By combining the power of XML and HTML, XHTML makes web content more accessible to devices such as phones, PDAs, and TVs. Here are some pointers on what XHTML is and how to consider it in your…
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A zero-click search is a search that is completed without the user clicking on an organic or paid result. Users find the answer to their search query within the Google environment itself, thus reducing the need to surf to external websites of other companies. Here are some pointers on what zero click search is and…
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Your web content strategy is the presentation card of your online visibility and prestige, so it is paramount you write original content. Using SEO techniques in your website pages will allow you to combine the design of informative content for the user. But also, in accordance with the criteria of search engines. Here are some…
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The expression “Long Tail” was launched in 2004 by Chris Anderson, following his observation of online sales. He observed that products that are in low demand, or have low sales volume, can collectively represent a market share equal to or greater than that of the bestsellers. Long-tail keywords are very specific search phrases that have…
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