Category: SEO Content Guides

Unique articles written by professionals delivered to you daily

What is big data

Big Data can be understood as a vast ocean of available info. This data can be used to predict actions and optimize decision making. At the same time, it allows the creation of specific and original content. Highly sought after in digital marketing, it maximizes the effectiveness of search engine optimization. Using Big Data for…
Read more

What is banner blindness

The construction of a website responds to layout codes that must allow the Internet user to locate the content that interests them at first glance. But also not to break their navigation habits. Because of these constraints, the locations of the advertising banners appear often in the same places on the web pages. And consciously…
Read more

What is bad neighborhood

Bad neighborhood means that there are one or more links on a page that target a site that is banned from search engines. And that, because of its content, will never have a PageRank (PR) that exceeds 0 or that offers services that do not comply with the legislation of some countries. Web crawlers detect…
Read more

What is AWS

Nowadays, the company most associated with the public cloud for the general public is undoubtedly Amazon, via its dedicated branch Amazon Web Services (AWS). Of course, other players, and not the least, are present in the segment. But today, Amazon remains the world’s largest public cloud provider, despite a slight downturn in recent months. A…
Read more

What is ASCII code

The ASCII, for American Standard Code for Information Interchange, designates in the computer world a character coding standard. It is the computer version of Morse code, on a larger scale, which allows long distance communication between computers. Here are some pointers on what ASCII code is and how to consider it in your SEO strategy.…
Read more

What is an SSL certificate

An SSL certificate (or electronic certificate or digital certificate) is the equivalent of a digital identity card. The certificate is materialized by a data file linking a cryptographic key to the information of a natural or legal person. The certificate secures data exchanges by encryption between a web server and the browser of an Internet…
Read more

What is an SMO strategy

SMO, an acronym for Social Media Optimization, refers to all the techniques aimed at developing the visibility, notoriety and image of a brand or a website on social networks like Facebook or Twitter.  It was first thought of as an element that could play an important role in the referencing of one’s website. Today, the…
Read more

What is an algorithm

An algorithm is a set of operations search engines (Google, Bing, Yandex, etc.) perform to rank information by relevance. These computer programs are at the heart of modern search technologies and rely on several hundred factors to evaluate the quality of a web page and position it in the results pages. Here are some pointers…
Read more

What is an affiliate program

An affiliate program is a marketing technique that aims to create a partnership between a commercial site and a content publisher or influencer. The publisher site, or affiliate, will promote in its content the goods or services sold by the commercial site, also known as the affiliate or advertiser. In exchange, the affiliate receives a…
Read more

What is AJAX

Ajax is the abbreviation of a technical term: Asynchronous Javascript and XML. This technology allows to create, generate, modify or delete contents in a dynamic way, without changing pages. This technology will make possible the creation of very dynamic sites. It lets you modify or add content with a simple click. In short, instead of…
Read more