Category: SEO Content Guides

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What is code to text ratio

The concept of text-to-code ratio refers to the amount of text that is visible to an Internet user compared to the amount of HTML code of a web page. This ratio is expressed as a percentage: it is estimated that it must reach at least 20%. Here are some pointers on what code text ratio…
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What is co-citation

Co-citation occurs when a website is mentioned, but not necessarily linked, by two different sources. The term was first used in an SEO context by Moz founder Rand Fishkin. Google was based on the concept of linking one website to another. This with sites that have lots of backlinks rising high on the SERPs. Here…
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What is CMS

The acronym CMS stands for Content Management System. It is a type of web application that separates content from formatting for websites, providing simplified ways to edit this content. In this way, it is possible to maintain a website without any technical knowledge of the web. The example we usually think of when we talk…
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What is CLS

The Cumulative Layout Shift (CLS) is a user-centric metric that measures the visual stability of a web page. It measures how often users experience unexpected layout changes. A low CLS indicates that the page is stable and that its use offers a quality user experience. Here are some pointers on what CLS is and how…
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What is clickbait

Clickbait is a tabloid headline that encourages you to click on a link to an article, image or video. Rather than presenting objective facts, clickbait headlines often appeal to your emotions and curiosity. Once you click, the website hosting the link generates revenue from advertisers, but the actual content is often of questionable quality and…
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What is click depth

The click depth of a page is the number of clicks required to access a page from the home page of your website. The homepage of your website has a click depth of 0. Pages which we access to by clicking on a link on the home page have a click depth of 1. Pages…
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What is ccTLD

A ccTLD is a country code top-level domain extension (international extension), aiming to a specific country. Each country has its own domain extension based on ISO 3166-1 alpha-2 country codes. This means that all ccTLDs are two characters long, and all two-character TLDs are ccTLDs. Here are some pointers on what ccTLD is and how…
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What is cache

The term Google Cache refers to both the cached version of a web page by Google’s crawlers and the index of the search engine, i.e. all the cached sites. When a Google robot explores a website, it creates a copy of each page, also called a snapshot. This analyzes and stores on Google’s servers. All…
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What is bounce rate

Bounce rate is a metric that measures the percentage of people who land on your site and leave without any further action or click out of the total visitors. A user bounces when there has been no interaction with the landing page and the visit ends with a single page visit. The bounce rate can…
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What is black hat

Black hat is an unethical SEO practice some developers use to get a site to rank higher in search results. Most black hat actions are against search engine guidelines and often end in a penalty. This is why search engines ban websites that practice black hat. Here are some pointers on what black hat is…
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