How to improve footer navigation
A footer is a place at the bottom of the page of a website. It is the last element viewed by the visitor and must therefore leave a good impression to your visitors. It can also be a way to help visitors lost on the site by offering them the most important sections of your site. Here are some pointers on how to improve footer navigation.
Be attractive
Clarity is the key word for the organization of a footer. Since the footer can contain a lot of information, it is important to present it well. The WordPress CMS offers several locations in the footer that make it easier to organize. These are the footer areas, which are accessible from the “Appearance” tab, then “Widgets” in the administration area.
Sell your app
Nowadays, Internet users browse mostly from cell phones. So, if you have adapted to this trend, you may have developed a mobile application. In order to promote it, don’t hesitate to add the download link of your application on the footer of your page.
Be findable
Including a location address in the footer allows visitors as well as Google to know the geographical location of your business. To be much more practical, you can try to link a map to this information. This way you will benefit from the traffic coming from the geolocalized search.
Links to brand properties
The footer links to other brand properties, such as links to social profiles, which makes it easier for users to contact or follow you on social media. It also contains information that builds customer trust, such as copyrights and disclaimers.
Newsletter subscription
The footer is the place where you can integrate a newsletter subscription module. This, since this layout is very common and Internet users are already used to it.
Manage your links
When you add internal links to your footer, you allow the page the link comes from to share in the authority that a page may have. For example, if the page you are linking to has an inbound link from an authoritative page, that equity is passed on to the page where the footer navigation link is located.
When learning how to improve footer navigation, remember: In addition to navigation, the footer must be pleasant to read thanks to a well thought-out, airy and organized design.