How to improve online reputation
It is important to understand the link between SEO and e-reputation. The first concept refers to all the strategies used to improve the positioning of a website in search engines. The second one refers to the opinion, positive or negative, of the public about an entity present online. Here are some pointers on how to improve online reputation.
How to improve online reputation: reviews serve as social proof
Social media is a crucial part of the consumer buying process. With so many business pages heavily indexing a company’s name in Google, it’s easy for a buyer to turn to a company’s Facebook page to learn more. Just as they do on review platforms and search engines, Facebook reviews and recommendations act as social proof and a test for your business’ online reputation.
Content Marketing
A company only achieves expert status if it shows its potential customers that it has in-house expertise. Content is the best way to do this. There is rarely a lack of expertise. The company usually has it. Properly produced content by industry experts not only increases leads, but also improves visibility and increases trust. In addition, the company shows customers that it knows the subject matter and can solve their problems.
Create a company blog
By feeding a blog with in-depth articles you prove that you are an expert in your industry. You will also be able to create an audience of people that you would never have reached otherwise. This gives a very good image of your company, of your work and also values the experts who write about these subjects.
Look at the comments
Some websites allow users to comment directly on them, especially on blog posts or product pages. These comments should not be overlooked. Try to respond quickly and professionally to all comments on your website, or on the Marketplace platforms where your brand is present.
Keep it tidy
Optimizing your site for search engines can help you increase your company’s online reputation. Make sure your website is optimized for search engines to find it. Adopt good SEO practices and be sure to include as much information as possible about your company and your offerings, not just good customer reviews, although you should have those too.
Remember: SEO and e-reputation are inseparable. You must be attentive to their online presence and actively work to make positive results appear in the Search engine results pages.