How to improve voice search

Voice search consists of speaking to a high-tech device in order to perform a search on the Web. A great amount of Internet users have already used voice search on mobile, so smartphones have a head start. They are more convenient and more adapted to this type of research. Here are some pointers on how to improve voice search.

Keep your content short, clear and concise

Voice queries are often longer and phrased as questions. Don’t forget that algorithms regularly scan concise excerpts of your content to evaluate their relevance. To anticipate this, plan a short but complete paragraph to answer the related question.

Optimize the response time of your website

Voice assistant responses are almost 4 times faster than traditional responses. To do this, Google needs to fetch information from sites that can handle this level of speed. So you need to optimize the response time of your website in general.

Become an answer

Build your content around questions, always with a conversational focus. Research the questions users ask most around the topic you want to talk about, using tools like Answer The Public, and make your content answer that question.

Use natural language

Voice search must be user-friendly, in order to respond correctly and quickly to the needs expressed by users. Internet users don’t speak like they write. They address their voice assistant by asking structured, targeted questions in natural language. The use of a rich lexical field and synonyms of the main keywords is the key to optimize your voice SEO.

Be local

A lot of users mainly use voice search to find their way. The voice assistant then uses the GPS integrated in the iOS or Android smartphone to show the results nearby. Adapt your SEO to appear in the queries of Internet users who are located in your environment. This is even more important if you have a business, a restaurant or any other establishment with a street address.

Write long-form content

Voice assistants read an average of 29 words per search. As a result, longer content is more likely to appear in the SERPs. When you notice that users are particularly interested in a certain topic, make sure your content is SEO-friendly by answering the most frequently asked questions.

When mastering how to improve voice search, remember it is an excellent opportunity to increase your visibility and improve your content strategy.