How to improve Search Rank with social media

The presence on social networks increases your visibility, the points of contact with your prospects and the number of links that lead to your site.  Users increasingly arrive on your site not through search engines but via posts on social networks. Here are some pointers on how to improve your search rank with social media.

How to improve Search Rank with social media: publish on a regular basis

To remain competitive, you need to create and share interesting content for your audience on your different platforms. Publishing on a regular basis will allow you to develop a relationship of trust and keep your audience aware that new content appears regularly.

Mind your schedule

Each social network has specific hours and days when users are most active. For example, it seems that Facebook has more users on weekends and, during the weekend, between 1 and 4 pm. On Instagram, on the other hand, it makes more sense to post in the morning, or at 5pm, on Mondays and Thursdays.

Create an active community

Social networks allow people to meet around common interests and share their ideas and opinions. You can generate this interest and create a community around you that shares its opinions and experiences with your company.

How to improve Search Rank with social media: find the right keywords

Conduct keyword research specific to your field and location. Qualities of a good keyword include being precise, specific, targeted and fairly searched. Avoid words that are too general, competitive, not targeted and not much searched.

Focus on quality over quantity

Google’s algorithms and search engine bots are getting smarter and can now understand user intent, relevance and quality of content. It is more important to produce quality content that resonates with your target audience on every social platform, than to post hundreds of weightless sentences and CTAs.

Don’t forget to link

Create a link that will allow your visitors to easily move from one social network to your site, or from one social network to another. Add buttons that lead to your social networks, while specifying the URL of your site in the biographies of each of these networks.

When you are trying to master how to improve your search rank with social media, remember: social networks have an impact on SEO, as they can give more credibility and visibility to a business, two of the most important ranking criteria used by Google.