How to make content planning

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How to make content planning

If a good content marketing strategy allows to better position a website on search engines and to generate qualified traffic, good tools are necessary to plan and deploy it. When you make content planning, it contributes to a better management of content production and distribution and therefore to the perfect implementation of your content marketing strategy. Here are some tips on how to make content planning.

1) Get things real clear

To get your content marketing off to a good start, set SMART (Specific, Measurable, Achievable, Relevant and Time-bound) objectives for your company. This is necessary to be able to choose the right channel and the right actions to implement to achieve them. Indeed, defining your objectives in an intelligent way allows you to select the steps to follow to reach your goal.

2) How to make content planning: classify accordingly

After collecting information on the needs of the targets, the next step is to sort the data. To do this, simply classify the information to your needs. Listing important events for your industry is an essential step. These events can be celebrations (Christmas, Easter, Valentine’s Day…), trade shows, conferences, important periods for your prospects (vacations, back-to-school, end of year…), etc. Of course, all events must be related to your business.

3) Organize and adhere to your calendar

To ensure optimal results for your content strategy, it is also important to establish an editorial calendar. It is very important to keep a regular publication frequency based on priorities, events and results of previous content. Shared with the entire marketing and sales team, the editorial calendar allows you to know the volume of content you need, the type of recurring broadcast with the theme to be addressed, the number of publications per day … Focus on what your targets want by trying to meet their expectations in detail.

4) How to make content planning: don’t forget your KPI

When making content planning, you will need to determine the precise KPIs, “Key Performance Indicators”. These key data will allow you to best measure the effectiveness of your work. You will define the essential KPIs to measure your macro-objectives. This may mean increasing traffic (the rate of visits to your site or to a particular page) or your conversion rate.

When you make content planning, it allows you to map content, plan its production and publication, establish responsibilities and offer an overall vision of the content marketing strategy of a company.