How to start an SEO strategy
Getting into the world of SEO is the best thing you can do to generate qualified traffic on a recurring basis. Before you jump into the deep end, you should first know that learning SEO is long and perilous. Here are some pointers on how to start an SEO strategy.
Produce quality content
When it comes to SEO, it’s important to follow the famous adage that says you should choose quality over quantity. It is necessary to produce content that is qualitative, accessible, differentiating, and of high added value for the readers. Whether on your website or on your social networks, creating interesting content will make you more visible. You will appear more regularly on the web and your company will have increased visibility.
Get technical
Apply good web practices and Google will not penalize you. Make sure you don’t have any 404 error pages (a deleted or replaced page), broken links, or chain redirects (when an old URL links to another updated page). The Google Search Console allows you to check these errors. Don’t hesitate to use other SEO software (some are free) to master this technical part of SEO.
Choose the right keywords
In order to optimize your SEO, it is necessary that you do thorough work on your keywords. You must then adapt your keywords accordingly to your goals. It is important to know that the selection of your keywords has an impact on the way you approach your audience, on the writing of your content, and on your communication strategy as a whole.
Be always popular
Popularity or notoriety determines why Google will trust your site to display it in a good position in its results rather than another site. If the relevance is equivalent, GoogleBot will have to make a choice. If the relevance is not equivalent, no problem, it will display the most complete content. So even with excellent articles and web pages, if you have a much lower popularity than on other sites, you will have difficulty moving up to the first position. The good thing is that this popularity can be worked with thanks to netlinking.
When learning how to start an SEO strategy, remember: don’t shy away from it just because it intimidates you and because the path seems to be full of experts implementing advanced SEO techniques.