Is www better for SEO?

The World Wide Web was created in 1989 by computer scientist Tim Berners-Lee and formally launched in 1991. Since then, there has been a division between two main groups: those who type www after a web URL in the search field and those who don’t. The term “naked” is frequently used to describe non-www domains. When the www prefix is added to the site name, it functions as a kind of hostname that can be used to modify the domain name system (DNS) and limit cookies to many subdomains. DNS is a protocol that changes domain names into IP addresses. Here are some pointers on whether www is better for SEO.

Sometimes it is obsolete

Users noticed over time that they could skip the “www” when typing a URL into a web browser and still receive the correct website. They would occasionally be automatically sent to a “www” site by the browser. There was occasionally no “www.” The users were satisfied in either case. And that’s probably why most website owners decided to do away with the “www” entirely.

Technical differences

The term “naked domain” is typically used to describe non-www domains. Additionally, www domains have the ability to host several subdomains and function as hostnames. Practically speaking, there is absolutely no distinction between URLs with and without the www. It’s just a matter of taste or brand preference. Technically speaking, there is a tiny distinction between the two. When using other domains, websites with a www URL can adapt to DNS and limit the number of cookies. There are no comparable technological benefits for a non-www domain.

Setting the Canonical URL

A canonical URL is a brief piece of HTML code that tells search engines what the canonical or preferred domain is. It aids search engines in understanding the “official URL” of your website. They learn the URL you want to be valued in SERPs, to put it simply. If your website uses both WWW and non-WWW URLs, it’s a good idea to set the canonical URL for each page.

When learning whether www is better for SEO remember: once you’ve made your choice, mark it as canonical and stick with it. Although technically viable, switching back and forth between www and non-www won’t help your website’s SEO.