How to optimize focus keywords

To find good keywords, you need to determine the target of your site, define the priority objectives to be reached in your SEO campaign, analyze your competitors and identify the trends of your market. Here are some pointers on how to optimize focus keywords.

Optimize focus keywords: Think of your reader

Start by creating a list of topics that you think your customers are interested in, and keep them directly related to your business. These topics should be unique yet closely related to your business and services. When writing your list of niche topics, try to think like your customer: How will they search? What are their specific needs related to the goods or services you provide? How can you make their lives easier?

Optimize focus keywords: Be your own customer

To identify your target audience, you will need to know which sites, blogs, forums, social networks they are present on. You will also need to know how they express themselves and how they formulate their queries. What are the keywords your audience searches on Google to find you? If they were to find you without naming your brand or company name, what terms would they use?

Identify the three types of keywords

• Head: These are one-word keywords that represent the option with the highest competition rate. These will also represent the most difficult option when it comes to converting customers.
• Body: These keywords are 2-3 sentences long and have less competition than the head keywords due to the fact that they are much more specific.
• Tail: Tail or long-tail keywords are the most specific option in the list and usually take the form of a short question or phrase. This makes up a huge portion of the searches that are done online.
• Focus your efforts on longer keywords, rather than shorter ones. Ranking through body and long-tail keywords is much easier to achieve than when you decide to aim for head keywords, which only have one word.

Google has your back

The suggestions provided by Google are usually very relevant because they come directly from the source. A cheap and quick way to find SEO keywords is to go to the “Related Searches” section at the bottom of the Google search results.

When optimizing focus keywords, remember: SEO optimization counts, but what will allow you to capitalize on your SEO efforts and make the difference with the others is the quality of your Copywriting.