How to use headings

The level headings are the headings that allow you to structure your text. It is exactly like in Word where you can format your text by choosing: Title 1, Title 2, Title 3. In html, there are 6 levels of titles, but we mainly use the first 3. Here are some tips on how to use headings.

1) It must be able to stand alone

The title is part of a set called the headline. The headline must allow the reader to understand the essence of the article and encourage them to read it. But the headline must also be designed to become a standalone hyperlink that will appear in search engine results. It must accurately inform the user of the content of the article and make them click to come to your page.

2) Know your limits

You are limited to using an H1 header on each page. The H1 header must be the name/title of the page or article. Then, as you write your content, you can use H2 and H3 subheadings to introduce different sections. Think of H2 subheadings as chapters in a book. These individual sections can also use more specific headings (H3 tags, then H4 tags, etc.) to introduce subsections.

3) It’s about organization, not hierarchy

H1 headings are not more important as an SEO factor than H2 headings and H2 headings are more important than H3 headings and so on. It’s not about the SEO ranking factor. It’s about the proper organization of a web document. The substance counts more than the form: we insert a <h2> as soon as we develop a new idea, a new aspect of the problem exposed in the main title <h1>.

4) How to use headings: don’t overuse the engine

Avoid the accumulation of keywords in your headings. There is no point in repeating the same words or phrases. Title text like “kitten cats being kittens and doing kitten cat stuff” doesn’t help the web user. Moreover, this type of accumulation of keywords can give them the impression, as well as Google, that your site contains spam.

You need to find a middle ground to attract attention without overshadowing the rest of the page content. Keep your headings short, concise, and succinct. They must be as well as the catchphrases, be inciting for the reader to click on them.