How to optimize a Wordpress page

There are many different statistics on the net that more or less arrive at the same conclusion: if your page takes more than 3 seconds to load (mobile or desktop), you will already lose a part of the users who will not wait for the page to load. A user who had a bad experience on a site will not want to come back either. That is why here are some pointers on how to optimize a WordPress page.

Good WordPress Hosting

Your hosting service plays an important role in website performance. A good shared hosting company can take the extra steps to optimize the performance of your website.  However, on shared hosting, you share server resources with many other customers. This means that if your neighboring site receives a lot of traffic or is poorly designed, it can impact the overall performance of the server. This in turn will slow down your website.

Removing unnecessary plugins and themes

It is common to add new features to your site to keep it modern and relevant. On WordPress sites, this happens through plugins and themes. Many times, newer plugins replace the original functionality by making them less effective. As time passes, you may find your site filled with plugins and themes not up-to-date for some time. Too many plugins, especially outdated ones, can significantly hinder WordPress performance.

Cache your site

The principle of the cache is simple: Instead of re-download all the resources of the website each time the page is loaded, it is better to download the resources only at the first loading, and then to reuse them as we wish. A visitor who comes regularly to your site will always have a site that loads very quickly thanks to the cache mechanisms.

Minimize html, CSS and Javascript files

In the html, CSS or JS files of your theme or plugins you use, there is often information that is not necessary for their proper functioning. It is therefore appropriate to reduce them to make them as light as possible without changing their functionality.

When learning how to optimize a WordPress page, remember: having a site that is too slow is the best way to have a huge bounce rate and to lose many customers.