What are LSI keywords
Latent semantic indexing (LSI) is a process of word processing to identify hidden contextual relationships between content and the terms it contains. This, to make information retrieval more accurate. The latent semantic indexing keywords will serve to contextualize your content. This, in order to allow search engines to understand and rank your editorial content. Here are some pointers on what LSI keywords are and how you can use them in your SEO strategy.
Get some help
The easiest way to find LSI keywords is to choose one of your keywords and do a search on Google. When you type a key phrase into the search bar, Google automatically suggests a list of words or phrases associated with it. While these are technically search suggestions, they are actually LSI keywords that you can use. Also, Keywords Everywhere is an extension to install on your browser. The plug-in will use data from different sites like Google Search, Google Trends, eBay, Answer The Public, Google keyword planner, etc.
Not synonyms
It is important to understand that LSI keywords are NOT synonyms. A synonym is a word that has the same meaning as another and can be used in its place. But some synonyms themselves lack context. Search engines develop an understanding of the words they expect to see on a page that deals with a particular topic. Hence the importance of using them in your content.
Remember your SEO
The keywords desired for semantic indexing must be added throughout the pages of your website: their use remains a SEO technique. It must seem natural and appropriate. Some of your keywords can be synonyms of your main keyword, even if they are foreign to the notion of LSA. The best places to put them are in the H2 tags, on the meta description tag and in the first paragraph of the editorial following the main keyword paragraph.
Write Naturally
Find the right balance between your main keyword and related LSI keywords. There is no need to repeat your main keyword over and over again. Just write as naturally as possible and both search engines and your readers will appreciate your content.
When learning what LSI keywords are, remember: by using them in addition to your main keyword, your content will become more enjoyable for your readers to read. And it’s a safe bet that your pages will rise in Google’s results pages.