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Evergreen content refers to content that is “always green”, i.e. always interesting for your readers. It is content that changes little over time: it remains relevant long after it has been created. It always remains interesting and relevant, no matter when people read it. This type of content therefore generates organic traffic in the long…
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In SEO, we speak of duplicate content when two contents or blocks of content present on two distinct URLs are identical or almost identical (near duplicate content). Duplicate content is present within the same website (intra-site) or on an external website (inter-site). And its presence can be because of many factors. Internally, it is often…
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Content syndication is a method of republishing existing content on other websites to reach a wider audience. This practice benefits both parties. The website where it is syndicated gets fresh content, while the person/brand behind the original content is exposed to a new audience. Here are some pointers on what content syndication is and how…
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Content spinning is an automated text generation technique. Its purpose is to create hundreds or even thousands of versions from the same content. All these articles deal with a similar subject, but with a different form. The more the similarity rate between the contents decreases, the more they escape the duplicate content detection tools of…
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Little by little, the boundaries between SEO and UX are getting thinner. This is mainly due to Google‘s interest in continuously providing the best possible user experience to Internet users. The more intuitive the use of its platform is, the more users will continue to search on Google. Here are some pointers on how to…
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Plagiarism occurs, intentionally or unintentionally, when individuals publish a work as their own, when it is the creation of another person. A plagiarism checker is an essential tool for website owners, publishers, freelance writers. It is also useful for teachers and lecturers. With an anti-plagiarism tool, it is quick and easy to check whether the…
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The effectiveness of your SEO content plan depends on two main factors: the keywords in your page meta titles and the trustworthiness of your site. Showing the correct keywords in your title tags lets your site compete to rank; showcasing a trustworthy website pushes your site to a winning place. Here are some pointers on…
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The best traffic your company can receive on its website is organic traffic. This is because visitors who come to your website through search engines are actively looking for your services and come to you naturally. Getting organic traffic does take more time and effort compared to paid campaigns. However, there are several tricks to…
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Anyone in the SEO business is probably familiar with the phrase “Content is king”. This phrase is actually from Bill Gates in 1996. More than 20 years later, content is indeed king. More than that: fresh, regularly updated content improves a website’s SEO, generating traffic while improving the website’s authority on search engines like Google.…
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The main objective of content marketing is to offer useful information as well as entertainment to the reader, who could potentially become your client. Content marketing consists of a company or a brand developing a marketing strategy around content, whatever its form, in order to generate leads, gain new prospects and engage a community around…
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