Tag: content

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What is content syndication

Content syndication is a method of republishing existing content on other websites to reach a wider audience. This practice benefits both parties. The website where it is syndicated gets fresh content, while the person/brand behind the original content is exposed to a new audience. Here are some pointers on what content syndication is and how…
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What is content spinning

Content spinning is an automated text generation technique. Its purpose is to create hundreds or even thousands of versions from the same content. All these articles deal with a similar subject, but with a different form. The more the similarity rate between the contents decreases, the more they escape the duplicate content detection tools of…
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How to combine SEO and UX

Little by little, the boundaries between SEO and UX are getting thinner. This is mainly due to Google‘s interest in continuously providing the best possible user experience to Internet users. The more intuitive the use of its platform is, the more users will continue to search on Google. Here are some pointers on how to…
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How to avoid plagiarism

Plagiarism occurs, intentionally or unintentionally, when individuals publish a work as their own, when it is the creation of another person. A plagiarism checker is an essential tool for website owners, publishers, freelance writers. It is also useful for teachers and lecturers. With an anti-plagiarism tool, it is quick and easy to check whether the…
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Effective content planning

The effectiveness of your SEO content plan depends on two main factors: the keywords in your page meta titles and the trustworthiness of your site. Showing the correct keywords in your title tags lets your site compete to rank; showcasing a trustworthy website pushes your site to a winning place. Here are some pointers on…
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How to optimize traffic

The best traffic your company can receive on its website is organic traffic. This is because visitors who come to your website through search engines are actively looking for your services and come to you naturally. Getting organic traffic does take more time and effort compared to paid campaigns. However, there are several tricks to…
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Keep content fresh and up to date

Anyone in the SEO business is probably familiar with the phrase “Content is king”. This phrase is actually from Bill Gates in 1996. More than 20 years later, content is indeed king. More than that: fresh, regularly updated content improves a website’s SEO, generating traffic while improving the website’s authority on search engines like Google.…
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How to set up a content strategy

The main objective of content marketing is to offer useful information as well as entertainment to the reader, who could potentially become your client. Content marketing consists of a company or a brand developing a marketing strategy around content, whatever its form, in order to generate leads, gain new prospects and engage a community around…
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How to build a content calendar

 A content calendar is a system used by content and marketing specialists to organize, manage and schedule content production. A content calendar provides an overview of everything that will appear over a given period of time. It is different from an idea book, which lists content ideas and opportunities for your content strategy. A content…
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What is cornerstone content

Cornerstone content is the heart of your website. It consists of the best and most important articles on your site; the pages or publications that you want to rank in search engines. These articles combine information from different blog posts, covering everything important about a certain topic. Their purpose is to provide the best and…
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