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A content calendar is a system used by content and marketing specialists to organize, manage and schedule content production. A content calendar provides an overview of everything that will appear over a given period of time. It is different from an idea book, which lists content ideas and opportunities for your content strategy. A content…
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Cornerstone content is the heart of your website. It consists of the best and most important articles on your site; the pages or publications that you want to rank in search engines. These articles combine information from different blog posts, covering everything important about a certain topic. Their purpose is to provide the best and…
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Your company’s website is its digital showcase. In order for you to impress Internet users, you must update it regularly. By paying attention to your site, its design and the content you publish, you will retain your current customers while attracting new prospects. Here are some tips on how to update your content. 1) How…
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