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Within the audience targeted by your brand’s web marketing strategy, a potential customer interested in purchasing your products or services is a lead. Once identified, it’s time to shift into second gear to capture the attention of this lead. It is therefore crucial to collect as much information as possible about them. At the very…
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When a browser cannot connect to the server of a requested website for an unidentified cause, it displays an error 500 message. This is referred to as an “Internal Server Error.” When this occurs, the user of the Internet typically has little choice except to exit your site and come back at a later time.…
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Code 302 indicates a temporary redirection. The fact that the strength of the referral is not transmitted to a new URL in the case of 302 redirects is one of the most obvious characteristics that sets it apart from a 301 redirect. In truth, this redirect was created to be utilized in situations where it…
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Website links play a crucial role in any successful SEO strategy. That’s why it’s very important that you distribute external and internal links on your site. And implement them properly in your website’s navigation system. Of course, you also need to make sure that you implement a solid permalink structure. All this for your pages,…
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Disavowing backlinks is a search engine optimization (SEO) tool that involves using an online tool. This is a disavow tool, to neutralize the influence of one or more backlinks on your website’s ranking in search results. Both Google and Bing offer disavow tools that you can use to specify the location of backlinks that you…
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Little by little, the boundaries between SEO and UX are getting thinner. This is mainly due to Google‘s interest in continuously providing the best possible user experience to Internet users. The more intuitive the use of its platform is, the more users will continue to search on Google. Here are some pointers on how to…
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Nowadays, the habits and trends of Internet users have evolved with new technologies. Smartphones, ever more powerful and used, as well as tablets have had access to the Internet for several years. This ease of search has revolutionized natural referencing. Thus forcing search engines to add new SEO criteria and especially mobile friendly sites. Here…
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A campaign to acquire inbound links can work in different ways more or less effectively. In some cases, it can happen that the link builder does a real dirty work. This results in the creation of very poor-quality links and which are easily sanctioned by Google. Here are some pointers on how to avoid spam…
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Plagiarism occurs, intentionally or unintentionally, when individuals publish a work as their own, when it is the creation of another person. A plagiarism checker is an essential tool for website owners, publishers, freelance writers. It is also useful for teachers and lecturers. With an anti-plagiarism tool, it is quick and easy to check whether the…
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The most popular search engine on the web is Google. As a result, it has a wealth of data at its disposal. This data enables it to enhance the relevancy of the results presented. You must abide by Google’s guidelines if you want to maximize the referencing of your website. However, if you disregard them,…
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