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How to attract crawlers and bots

There are two factors that play an important role in an SEO strategy: crawlability and indexability. Several elements can play against you, and especially, make you lose a lot of points towards Google’s robots. More and more demanding, they are intransigent. For example, poor quality links, too many redirects or unsupported scripts affect the indexing…
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How to analyze backlinks

Netlinking is an integral part of the work of a referrer. Auditing the situation is almost as important as analyzing the site itself when you want to be more visible on search engines. Here are some pointers on how to analyze backlinks. What is a good inbound link? A good quality inbound link is a…
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Google Trends for SEO

Google Trends displays the level of popularity of a specific search term on Google. In other words, how frequently it appears in the search area in relation to the overall number of searches made on the website during a specified time frame. It also offers details on the search volume index and the geographical location…
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What is the source code

The source code is the basis of a program. Computers read it and convert it into text, images, or functions. The same principle applies on the Internet-the source code of a website is available for the user’s terminal device. Since only with a correctly written code can the website appear correctly and read by search…
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Using synonyms for keyphrases

In recent years, search engines have significantly increased their understanding of unstructured textual data. Automatic natural language processing has expanded considerably and many algorithms are able to understand words through their context. Here are some pointers on using synonyms for keyphrases and having a greater impact on your SEO campaign. Keywords and keyphrases remain the…
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Effective content planning

The effectiveness of your SEO content plan depends on two main factors: the keywords in your page meta titles and the trustworthiness of your site. Showing the correct keywords in your title tags lets your site compete to rank; showcasing a trustworthy website pushes your site to a winning place. Here are some pointers on…
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What are some best SEO blog practices

A blog is a set of articles offering useful content and high added value to attract and inform visitors. Blogs are great for SEO, as they drive organic traffic by simply providing the content that customers are looking for. Here are some pointers on the best SEO blog practices. Best SEO blog practices: CMS save…
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What are the differences between B2B and B2C marketing?

The term “B2C”, or “BtoC”, is used to refer to commercial exchanges between companies and individuals. It comes from the English “Business to Consumer”. Thus, B2C concerns transactions with the general public. The term “B2B”, or “BtoB”, comes from the English expression “Business to Business”. B2B exchanges, between companies, represent the majority of commercial exchanges…
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Distribution of keywords and key phrases

As SEO specialists, your goal is to improve the ranking of your clients’ websites on search engine results pages (SERPs). Search engine optimization is based on various principles, but keywords are at the center of this process. Your website as a whole must be great and optimized for search engines and users. This also applies…
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How to optimize traffic

The best traffic your company can receive on its website is organic traffic. This is because visitors who come to your website through search engines are actively looking for your services and come to you naturally. Getting organic traffic does take more time and effort compared to paid campaigns. However, there are several tricks to…
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