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Your FAQ (Frequently Asked Questions) is a list of questions/answers on a page of your website in order to answer the questions that your users have about your products or services. Here are some pointers on how to optimize your FAQ section for SEO purposes. Improve your relationship A customer who uses the FAQ and…
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There are many different statistics on the net that more or less arrive at the same conclusion: if your page takes more than 3 seconds to load (mobile or desktop), you will already lose a part of the users who will not wait for the page to load. A user who had a bad experience…
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With billions of pages on the Internet, your company must stand out in order to appear in the first results, and to be “found” by its ideal customer. To do this, it is necessary to optimize your SEO (Search Engine Optimization). In recent years, SEO has evolved a lot: it has become a logical science,…
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To reference your site, Google uses a set of criteria that are becoming increasingly broad, the oldest of them being the PageRank. This quality index invented by Larry Page is between 1 and 10 and evaluates the popularity and reliability of a page based on the number of links pointing to it and the reputation…
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The presence on social networks increases your visibility, the points of contact with your prospects and the number of links that lead to your site. Users increasingly arrive on your site not through search engines but via posts on social networks. Here are some pointers on how to improve your search rank with social media.…
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Voice search consists of speaking to a high-tech device in order to perform a search on the Web. A great amount of Internet users have already used voice search on mobile, so smartphones have a head start. They are more convenient and more adapted to this type of research. Here are some pointers on how…
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It is important to understand the link between SEO and e-reputation. The first concept refers to all the strategies used to improve the positioning of a website in search engines. The second one refers to the opinion, positive or negative, of the public about an entity present online. Here are some pointers on how to…
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E-commerce is a business practice that aims to connect merchants and buyers on the Internet. Transactions of goods and/or services come from an online store, a mobile application, and other sales channels. These can be social networks, price comparison sites, marketplaces, affiliation and retargeting platforms, etc. Search Engine Optimization is one of the most effective…
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How to manage comments
Comments are active in blogs in order to share one’s experiences/opinions on the subject treated. Discussions can thus take place in order to expand on an article. Or to give one’s point of view, a complementary analysis or many more reasons. The main disadvantage is of course the need to filter the comments before publication.…
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