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The Google zero position is a result highlighted on the SERP positions and positioned between organic results and sponsored links. It has a larger size, and is clearly visible thanks to a frame. A position zero has also the name Feature Snippet. It contains a summary of the information that corresponds to the query formulated…
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The position of your web content in search results depends mainly on Google algorithms. There have been many major updates from this engine. From Caffeine to Panda, through Pigeon, Hummingbird, BERT or the recent Core Update. All of them come with their own challenges. Here are some pointers on how to prepare for an algorithm…
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A website must have a template or several depending on your desires. This is basically the background of your site, the main theme. The theme will allow you to decorate and format all the pages of your website. Each page can have a different layout. And before continuing, when we talk about a CMS (Content…
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Google’s algorithm uses speed as a main indicator to rank pages in SEO. Slow page speed means that search engines can crawl fewer pages, negatively impacting your indexing. Optimization is a strategy to increase the speed at which a page loads. Here are some pointers on how to optimize the loading time. Choosing the right…
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The homepage is the most important page of your site. It is generally the most visited and allows the user to make a first impression on your services or products. This page is very important for netlinking strategies, since it is the page that will receive the majority of links, because when we talk about…
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Your online catalog is at the heart of your web strategy. A few simple optimizations on your e-shop can change the game and increase your online sales. Product catalogs are becoming increasingly important in enhancing the consumer experience, both online and offline. But the real power of an optimized product catalog lies in its ability…
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The task of search engine crawlers is made easier by a clearly defined site structure, which results in better indexing and more opportunities to move up the ranks. The structure of a website is now more crucial than ever thanks to the inclusion of artificial intelligence. This through voice search, mobile first indexing, and the…
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A website is mostly HTML pages linked together. But many sites also host PDF files that are also crawled and indexed by search engine robots like Google (whether “unwittingly” or not). If PDF files are less easily optimized for SEO than an HTML page, they are still “potential entry points”. Google also indexes and suggests…
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Internet users will not stay on a site whose pages are long to load. Meaning, pages that take more than 4 seconds to appear on average. SEO is used to improve your positioning on search engines and to increase the traffic of your site. If your site generates 1000 visits per day, but 950 visitors…
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Images play an important role on your website and social networks. They break up long text and make it more enjoyable to read, they make content easier to share and they help people better understand what you’re saying. Here are some tips on how to optimize image SEO. Give context to your images Make sure…
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