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There are two factors that play an important role in an SEO strategy: crawlability and indexability. Several elements can play against you, and especially, make you lose a lot of points towards Google’s robots. More and more demanding, they are intransigent. For example, poor quality links, too many redirects or unsupported scripts affect the indexing…
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Netlinking is an integral part of the work of a referrer. Auditing the situation is almost as important as analyzing the site itself when you want to be more visible on search engines. Here are some pointers on how to analyze backlinks. What is a good inbound link? A good quality inbound link is a…
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Google Trends displays the level of popularity of a specific search term on Google. In other words, how frequently it appears in the search area in relation to the overall number of searches made on the website during a specified time frame. It also offers details on the search volume index and the geographical location…
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The source code is the basis of a program. Computers read it and convert it into text, images, or functions. The same principle applies on the Internet-the source code of a website is available for the user’s terminal device. Since only with a correctly written code can the website appear correctly and read by search…
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The effectiveness of your SEO content plan depends on two main factors: the keywords in your page meta titles and the trustworthiness of your site. Showing the correct keywords in your title tags lets your site compete to rank; showcasing a trustworthy website pushes your site to a winning place. Here are some pointers on…
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The best traffic your company can receive on its website is organic traffic. This is because visitors who come to your website through search engines are actively looking for your services and come to you naturally. Getting organic traffic does take more time and effort compared to paid campaigns. However, there are several tricks to…
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To find good keywords, you need to determine the target of your site, define the priority objectives to be reached in your SEO campaign, analyze your competitors and identify the trends of your market. Here are some pointers on how to optimize focus keywords. Optimize focus keywords: Think of your reader Start by creating a…
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Anyone in the SEO business is probably familiar with the phrase “Content is king”. This phrase is actually from Bill Gates in 1996. More than 20 years later, content is indeed king. More than that: fresh, regularly updated content improves a website’s SEO, generating traffic while improving the website’s authority on search engines like Google.…
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Whether for product descriptions or blog posts – the principle of SEO optimized texts is simple. The more the texts of a homepage are oriented towards Google‘s search criteria, the more likely they are to be “rewarded”. In other words: The authority of a homepage related to a certain topic increases. More and more visitors…
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