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To reference your site, Google uses a set of criteria that are becoming increasingly broad, the oldest of them being the PageRank. This quality index invented by Larry Page is between 1 and 10 and evaluates the popularity and reliability of a page based on the number of links pointing to it and the reputation…
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The presence on social networks increases your visibility, the points of contact with your prospects and the number of links that lead to your site. Users increasingly arrive on your site not through search engines but via posts on social networks. Here are some pointers on how to improve your search rank with social media.…
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Voice search consists of speaking to a high-tech device in order to perform a search on the Web. A great amount of Internet users have already used voice search on mobile, so smartphones have a head start. They are more convenient and more adapted to this type of research. Here are some pointers on how…
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It is important to understand the link between SEO and e-reputation. The first concept refers to all the strategies used to improve the positioning of a website in search engines. The second one refers to the opinion, positive or negative, of the public about an entity present online. Here are some pointers on how to…
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E-commerce is a business practice that aims to connect merchants and buyers on the Internet. Transactions of goods and/or services come from an online store, a mobile application, and other sales channels. These can be social networks, price comparison sites, marketplaces, affiliation and retargeting platforms, etc. Search Engine Optimization is one of the most effective…
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Within the audience targeted by your brand’s web marketing strategy, a potential customer interested in purchasing your products or services is a lead. Once identified, it’s time to shift into second gear to capture the attention of this lead. It is therefore crucial to collect as much information as possible about them. At the very…
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When a browser cannot connect to the server of a requested website for an unidentified cause, it displays an error 500 message. This is referred to as an “Internal Server Error.” When this occurs, the user of the Internet typically has little choice except to exit your site and come back at a later time.…
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Code 302 indicates a temporary redirection. The fact that the strength of the referral is not transmitted to a new URL in the case of 302 redirects is one of the most obvious characteristics that sets it apart from a 301 redirect. In truth, this redirect was created to be utilized in situations where it…
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Website links play a crucial role in any successful SEO strategy. That’s why it’s very important that you distribute external and internal links on your site. And implement them properly in your website’s navigation system. Of course, you also need to make sure that you implement a solid permalink structure. All this for your pages,…
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