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The click depth of a page is the number of clicks required to access a page from the home page of your website. The homepage of your website has a click depth of 0. Pages which we access to by clicking on a link on the home page have a click depth of 1. Pages…
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A ccTLD is a country code top-level domain extension (international extension), aiming to a specific country. Each country has its own domain extension based on ISO 3166-1 alpha-2 country codes. This means that all ccTLDs are two characters long, and all two-character TLDs are ccTLDs. Here are some pointers on what ccTLD is and how…
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The term Google Cache refers to both the cached version of a web page by Google’s crawlers and the index of the search engine, i.e. all the cached sites. When a Google robot explores a website, it creates a copy of each page, also called a snapshot. This analyzes and stores on Google’s servers. All…
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Bounce rate is a metric that measures the percentage of people who land on your site and leave without any further action or click out of the total visitors. A user bounces when there has been no interaction with the landing page and the visit ends with a single page visit. The bounce rate can…
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Black hat is an unethical SEO practice some developers use to get a site to rank higher in search results. Most black hat actions are against search engine guidelines and often end in a penalty. This is why search engines ban websites that practice black hat. Here are some pointers on what black hat is…
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Big Data can be understood as a vast ocean of available info. This data can be used to predict actions and optimize decision making. At the same time, it allows the creation of specific and original content. Highly sought after in digital marketing, it maximizes the effectiveness of search engine optimization. Using Big Data for…
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The construction of a website responds to layout codes that must allow the Internet user to locate the content that interests them at first glance. But also not to break their navigation habits. Because of these constraints, the locations of the advertising banners appear often in the same places on the web pages. And consciously…
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Bad neighborhood means that there are one or more links on a page that target a site that is banned from search engines. And that, because of its content, will never have a PageRank (PR) that exceeds 0 or that offers services that do not comply with the legislation of some countries. Web crawlers detect…
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Nowadays, the company most associated with the public cloud for the general public is undoubtedly Amazon, via its dedicated branch Amazon Web Services (AWS). Of course, other players, and not the least, are present in the segment. But today, Amazon remains the world’s largest public cloud provider, despite a slight downturn in recent months. A…
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The ASCII, for American Standard Code for Information Interchange, designates in the computer world a character coding standard. It is the computer version of Morse code, on a larger scale, which allows long distance communication between computers. Here are some pointers on what ASCII code is and how to consider it in your SEO strategy.…
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